Category Archives: Real Estate

  • The Real Word’s top 199 moments

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    The Real Word is about to hit its 200th episode (next week!), and Inman has been there for all of it! Here Byron Lazine and Nicole White revisit their fave highlights from 199 episodes full of commentary on real estate’s major news — plus all the fun in between. Read more here:: https://www.inman.com/2021/12/03/the-real-words-top-199-moments/       

  • ‘Online reviews don’t matter’: 5 marketing myths debunked

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    Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Read more here:: https://www.inman.com/2021/12/03/online-reviews-dont-matter-5-marketing-myths-debunked/       

  • VHT acquires TourFactory, partners with parent Collabra

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    VHT and TourFactory both provide photography services geared to the real estate industry. They believe the new deal will create the largest network of its kind in the U.S. Read more here:: https://www.inman.com/2021/12/02/vht-acquires-tourfactory-partners-with-parent-collabra/       

  • Engage more leads with top-of-funnel Aiva: Tech Review

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    Aiva is a web and mobile app that works alongside real estate CRMs to better qualify and automate lead response. We all know way too much time is spent trying to qualify ghosts. Thankfully, that is why this category of software exists, and more agents should find a way to leverage technology to win online […]

  • Be transparent: How to have the commission conversation

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    At the heart of the ongoing DOJ-NAR saga is who gets paid and how in a transaction — and how the consumer is educated about it. Broker-owner Gavin Payne says agents should “attack the gorilla in the room on every appointment.” Here are some key talking points to help articulate your value and provide proof […]